Key elements for Optimal Performance of your New Website (Week 3)

 

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Sandra recommends these tips for putting out your best website.

Tips for Supporting Your New Website:

1. Search Engine Optimization (SEO):

   • Use SEO not just for meta keywords but also for your website/business name.
   • Conduct keyword searches for easier ranking (green percentage on tools like SEMrush or Google Keyword Planner).
   • Explore alternatives like Google Search Console's "Search Engine Terms visualization" or articles for more options.
   
   
    

2. Consider Hiring an SEO Expert:

   • Hiring an SEO expert is beneficial for page ranking and income generation.
   • Learn to use Google Analytics and connect it to your website for monitoring traffic.
   • Understand basic terms like URL, file format, font, resolution, etc., when communicating with designers.

3. Directing Website Development:

   • Clearly define what you want for your website.
   • Effectively communicate with designers online by sharing your screen as needed.
     
   • Take breaks and have regular meetings to discuss progress.
   • Ask for help if you need it with learning more basics. 
       File management is especially important, for instance to access your data.
     

4. Text to HTML Code Ratio:

   • Maintain a high text-to-code ratio for better website ranking.
   • Alt tags for images are crucial for search engines and accessibility.
   • Adjust the ratio by downsizing styles or adding more content as needed.
   
   
    

5. Time Commitment for Website Updates:

   • Determine the time you can commit to updating your website.
   • Consider adding a blog, gallery, or unique elements that reflect your personality.
   • Be consistent in posting and consider using tools like Buffer for social media scheduling.

   6. Have you tried turning it off and on again?
   

   • When in doubt, look at the site from an incognito window
   •  Have you tried deleting cookies?
   •  Try the same site from multiple browsers.
   • Don't forget to right click and inspect elements, especially if  you need to identify it.

    

    

   
   
   

Additional Insights:

• Website Development Basics:

  • Websites are coded in HTML or HTML5 with CSS and JavaScript.
  • Understanding basic coding can help troubleshoot issues.
  • FTP and tools like Filezilla are useful for file transfer.
  • SSL certification, privacy policies, and cookies buttons are essential for legal and privacy compliance.

• Image Formats:

  • Stay updated on image formats like SVGs, PNGs, GIFs, and HEICs.
  • Use tools like Squoosh.io for image compression.
  • Video is becoming more and more essential to represent a business and what they offer their clients as apps like tiktok and youtube shorts become more and more commonplace.
    

Remember, while you don't need to be an expert in everything, having a basic understanding can empower you in managing and directing the development of your website effectively.

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