The Ethics of web design

 Building a website involves various considerations, and ethical concerns play a crucial role in ensuring that the website respects the rights and well-being of users and stakeholders. Here is a list of possible ethical concerns when building a business-related or personal website:

Privacy Concerns:

  1. Data Collection and Storage:

    • Ethical websites should be transparent about the data they collect, how it's used, and how it's stored. Users should have the option to consent to data collection.
  2. Cookies and Tracking:

    • Clearly disclose the use of cookies and tracking technologies. Allow users the option to opt out or manage their cookie preferences.
  3. User Profiles and Personal Information:

    • Obtain explicit consent before collecting and displaying personal information or creating user profiles. Implement robust security measures to protect user data.

Content and Communication:

  1. Truthfulness and Accuracy:

    • Ensure that the information presented on the website is truthful, accurate, and up-to-date. Misleading content can harm users and damage trust. This is especially clear with sales and anything that promises specific items in exchange for money.  It helps to have a flexible return policy for hiccups with communication, and a team of people who can help you with copy-editing it for mistakes.
  2. User-Generated Content Moderation:

    • If the website allows user-generated content, establish clear guidelines and moderation practices to prevent the spread of harmful or inappropriate content.
  3. Accessibility:

    • Design the website to be accessible to individuals with different abilities and special needs, adhering to web accessibility standards. This includes providing alternatives for multimedia content and ensuring a user-friendly experience for all.  Did you know that you can actually type in braille, and that there is a font that integrates both braille and lettering (by Kosuke Takahashi)?

E-commerce and Financial Transactions:

  1. Secure Transactions:

    • Implement secure and encrypted connections for financial transactions. Clearly communicate the security measures in place to protect user payment information.  Until the last 10 years, it used to be that websites did not have to have SSL certificates. Now Google reinforce this policy for websites to get indexed higher, and for good reason.  The dark web does scare me, and I'm constantly worried about my passwords being found there.

  2. Fair Pricing and Transparency:

    • Ensure that pricing is transparent, and there are no hidden fees. Clearly communicate refund policies and terms of service related to transactions.  In other words WYSIWYG - make sure the pictures match what your product, and make things that are less clear more obvious with the meta-descriptions and content descriptions on your pages.

User Experience and Engagement:

  1. Informed Consent for Cookies and Notifications:

    • Obtain informed consent before displaying pop-ups, notifications, or requests for user engagement.  It is important to write about your policies on your privacy page.  Cover your legal issues by making it clear somewhere on the page about what you do with contact information and any other sensitive data that might be transmitted to you.
  2. User Tracking and Analytics:

    • Be transparent about the use of analytics tools and tracking mechanisms. Allow users to opt out if they prefer not to be tracked.  Many sites have a pop up window that ask you if you want us to use "cookies".  As a small business owner, or with a personal site, this is optional, but it does help show that you care what happens with the details to include one.  I would suggest using it over not using it if that is even a question in your mind, to avoid issues from people that might want their privacy in tact.

Social Responsibility:

  1. Environmental Impact:

    • Consider the environmental impact of website hosting and operations. Choose hosting providers and technologies that prioritize sustainability.  This is the biggest problem in my opinion with using Ai and their servers.  We might see it as "Free" on our end, but all the data we are using may be consuming more energy than it's worth.
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  2. Inclusivity and Diversity:

     

    • Ensure that the website content and design are inclusive and respectful of diverse backgrounds, cultures, and perspectives. Integral to this inclusivity is giving credit to people whose work has inspired or become part of your work in whatever form that is. We'll go into this more under copyright and intellectual property.

Legal Compliance:

  1. Copyright and Intellectual Property:

    • Respect copyright laws and intellectual property rights. Only use content for which you have the right permissions or licenses.  There is a new grey area with the advent of Ai integrated software.  I'm honestly on the fence about how that works, and I'm curious how this will pan out.  I do enjoy using the software, but at what cost?  I am wondering if it is degrading my own ideas of what is "original".

  2. Compliance with Applicable Laws:

    • Ensure the website complies with local, national, and international laws and regulations governing online activities, including privacy and consumer protection laws. There are public domain images and the rules are very clear for these, but it's easy to abuse. It's probably why a lot of artists don't represent themselves in those libraries.  Similarly, with websites being programmed by Ai, and people before this copying and pasting code from other sites, I wonder where and how original coding can play into this.  It feels like a lot of us are taking things for granted, like being able to turn on a light without really understanding how it happens.

Community and Social Impact:

  1. Community Engagement and Support:

    • Consider the social impact of the website. Engage with and support local communities or social causes in a positive and ethical manner.  One of my favorite movies recently has been the movie that I felt like was the real-life version of "Contact" because it was about the women that really made the difference in the early stages of NASA. "Hidden Figures" is an intriguing historical albeit dramatic version of the events. If another film also showed the true beginnings of "The Internet" we would be equally wowed by all the African Americans and other minorities behind our technology.  It behooves us to stay a little more sane by fact checking news and histories before publishing, and this is also something of which I need to do more.

  2. Responsibility for User Well-being:

    • Be mindful of the potential impact of the website on user well-being, particularly in sensitive areas such as mental health or social support platforms.  The very words we choose to carve our descriptions of our jobs and the people we rely on, including our "clients" is so important to update to reflect our ideals and new understandings of who we are as a society.  Words are an ever changing thing, living and breathing with us, and especially with our storytellers and our truth tellers.

By addressing these ethical concerns, you contribute to a positive online environment, build trust with users, and demonstrate a commitment to responsible and sustainable business practices. 

Got questions or comments?  Feel free to leave them here. I hope that you'll join me online anytime you are available.

I have online groups with
Wildflowers' Movement on second Tuesdays at 9am,
Los Angeles County Client Coalition on Fourth Wednesdays from 1 to 2:15,
and my latest new group will be specifically for fielding technical support questions on
Fourth Fridays of the month starting in February on the 23rd from noon to 1pm.  It's free to join.
wisforweb_dinosaur.eventbrite.com


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